If you’re looking for an example of how the OC Republican Party Central Committee endorsement process continues to misfire, Anaheim is a perfect example.

The main value to a candidate of this endorsement is the hope that somehow, from someone, money will arrive at the OC GOP to fund a “member communication” — usually a mail piece touting the endorsed candidates as “Team [fill in the city]” or something like that. They are mailed only to Republican voters, and are not independent expenditures because the member communication can be coordinated with the endorsed candidates campaign. Plus, they are sent out using the California Republican Party’s mail permit, which has a lower postage rate and thus gets the endorsed candidate more mileage for their postage dollar. The main drawback is member communications can’t be sent to non-Republicans.

In any case, the two OC GOP endorsed candidates in Anaheim are Lucille Kring and Brian Chuchua.

The Kring endorsement wasn’t surprising. She’s a former councilmember and was the GOP nominee in the 34th Senate District in 2010 against Lou Correa – which turned out to be a thankless task when the $1 million in support she’d been promised when she was recruited for the race never materialized.

But Chuchua? The committee endorsed him almost absent-mindedly, despite knowing of his support – including financial support — for the campaign of liberal Democrat John Santoianni, who ran for Anaheim City Council in 2010 and is running for Anaheim school board this year.

And now the party is stuck with a candidate who subsequently joined government union activist John Leos in supporting ticket tax in Anaheim to fund city social programs.

Here’s a screenshot of the money the OC GOP is now spending to ask Anaheim Republicans to vote for a guy who supports a new tax and has taken on the role of cheerleader for John Leos — who is also the choice of the county’s government unions:

Oh well – that’s the reward for the party endorsing a candidate about whom it knew little, and cared little about what little it did know.