One more day to go in the 37th Senate District special election, which has been pretty brutal. Some seem surprised by this. However, campaign contests between candidates who are extremely close matches in terms of political philosophy have a strange tendency to turn ugly because the primary differences are those of personality and political style.

Assemblyman Don Wagner has been running a full-spectrum campaign: mailers and cable TV ads, volunteers mobilization and precinct walking. His campaign has emphasized his conservative philosophy and record and support from other conservative Republican leaders, plus hard hits against Moorlach on fee increases, his county pension and immigration.

Former OC Supervisor John Moorlach’s campaign has sent out significantly less mail (reflecting comparatively weaker fundraising), is mobilizing its own volunteers. Moorlach mail also leans heavily on plumping his conservative philosophy and positions while trying to paint Wagner as a tool of public employee unions. While it has been crying foul over negative mail from the Wagner campaign, it’s clear the Moorlach campaign had long ago decided to tie Wagner to public employee unions:  the Moorlach campaign bought the URL for its UnionDon.com website on February 3 – two weeks before vote-by-mail ballots were sent out or any campaign mail began landing.

No Surprise: A Low-Turn Out Election
According to the OC Registrar of Voters, the raw count of returned vote-by-mail ballots is 54,700:

SD37 VBM raw count 3-16

As you can see, almost half of these voters completed their ballots a few days after receiving them, as this graph shows:

sd37 vbm graph

 

The question is whether that works more in favor of Wagner, who was conducting a far more vigorous voter contact campaign, or Moorlach, who started the campaign with higher name recognition.

Registration in the 37th Senate District already strongly favors Republicans, and actual voter turnout for this election even more so: 34,295 Republicans have already voted compared to only 11,766 Democrats. This isn’t surprising given the absence of a Democrat on the ballot, the fact that turnout is being driven by two conservative Republicans and the fact that conservative voters traditionally dominate special elections in Orange County.

7,854 No Party Preference voters have cast ballots; the campaign that has done a better job of targeting these voters will be rewarded in the vote tally.

According to the OC ROV website, 30,954 returned VBM have come from areas of SD37 which Wagner has represent as an Assemblyman and community college board member versus 24,618 from communities within the 2nd Supervisor District:

Wagner-Represented Areas
Anaheim                   3,896
Lake Forest              4.015
Irvine                        9,730
Orange                      6,737
Tustin                        2,930
Villa Park                 698
Unincorporated      2,948

Moorlach-Represented Areas
Laguna Woods         3,175
Huntington Beach   6,857
Laguna Beach           1,824
Costa Mesa                4,625
Newport Beach         8,137

I pinged OC Registrar of Voters Neal Kelley, who predicts voter turn-out in the low to mid-20s.

Along Comes a Pro-Moorlach Independent Expenditure
If there was going to be any independent expenditure effort on behalf of Moorlach, the assumption was it would come from eccentric conservative Republican-turned-Democrat Howard Ahmanson. Sure enough, on March 12, Ahmanson (through his business entity Fieldstead and Co.) put $25,000 into an IE to fund two mail pieces, almost certainly targeting Election Day voters.

Ahmanson has evinced an increasingly quirky campaign contribution pattern in recent years. n the 2014 election, he donated to Gov. Jerry Brown’s re-election campaign, and the failed re-election campaigns of Democratic Assemblymembers Sharon Quirk-Silva and Steve Fox. After maxing out to Quirk-Silva, he also gave to her GOP opponent, now-Assemblywoman Young Kim. Plus, he generously funded an IE campaign on behalf of Matt Harper’s successful Assembly campaign.

Mail Call
Mail has tapered off at pure VBM Casa Cunningham. Election Day voters are and will be receiving (for the most part) the mailers that have already gone to VBM households.  Here’s a new mail piece I had not previously seen (nor received):

3-14 Moorlach unions out to get me 1

3-14 Moorlach unions out to get me 2

The Moorlach campaign is practicing some jiu–jitsu by trying to turn the public safety union IEs into a reason to vote for him. Our home received a Moorlach campaign robocall yesterday; the script recorded by Anaheim Mayor Tom Tait reflected the same message.  The broad Shawn Nelson’s campaign did something similar in 2010 when he was running for the Board of Supervisors for the first time and the OCEA and AOCDS uncorked a humongous IE campaign against Nelson and supporting then Anaheim City Councilman Harry Sidhu. There were different dynamics at work in that race – it was a multi-candidate field that included two Anaheim councilmembers, plus the OC GOP endorsed Nelson and did most of the anti-union messaging via a vigorous member communication campaign.

Stay tuned…