star wars land

This weekend, Disney electrified the entertainment and tourism world be unveiling plans at this past weekends D23 convention for a new, 14-acre addition to the Disneyland Resort: Star Wars Land.

Disney purchased the iconic science fiction mythology from creator George Lucas in 2012, and Star Wars Land seeks to create an immersive world consisting of favorite elements of the far-flung saga, including a Millenium Falcon attraction and the Mos Eisley Cantina. [Disney will also build a Star Wars Land at its Walt Disney World property in Orlando, Florida.]

From the Disney Parks Blog:

Ambitious plans to bring Star Wars to life in the two parks include creating Disney’s largest single-themed land expansions ever at 14-acres each, transporting guests to a never-before-seen planet, a remote trading port and one of the last stops before wild space where Star Wars characters and their stories come to life.

“I am thrilled to announce the next chapter in the long and exciting history between Disney Parks and Star Wars,” said Iger. “We are creating a jaw-dropping new world that represents our largest single themed land expansion ever. These new lands at Disneyland and Walt Disney World will transport guests to a whole new Star Wars planet, including an epic Star Wars adventure that puts you in the middle of a climactic battle between the First Order and the Resistance.”

These authentic lands will have two signature attractions, including the ability to take the controls of one of the most recognizable ships in the galaxy, the Millennium Falcon, on a customized secret mission, and an epic Star Wars adventure that puts guests in the middle of a climactic battle. 

The LA Times reports:

The new land is targeted to replace Disneyland’s Big Thunder Ranch and take over backstage areas currently not accessible to guests, a company spokesperson said, adding that speculation “Star Wars” would replace or impinge on Mickey’s Toontown was unfounded.”

Dusty Sage, the founder of the Disney discussion site Micechat, predicted that the new lands will dwarf the impact that Harry Potter attractions had for Universal.

“People will travel from around the world to go to a ‘Star Wars’ land,” Sage said.

Groundbreaking will be in 2017.

Fleshes Out Expansion Promised In Exchange For Gate Tax Barrier
The announcement fleshed out the ambitious $1.5 billion investment Disney promised to make in the Disneyland Resort in exchange for a development agreement that basically negates the prospect of Anaheim imposing an entertainment tax on Disneyland visitors for 30 years. Actually, that policy has been in place since 1996; the agreement approved this July extends the “gate tax ban.”

Members of the Anaheim City Council majority, which has consistently supported policies keyed toward economic development in the Anaheim Resort and in the rest of the city, were celebratory and see this as vindication of the “Anaheim  Way” (from the OC Register):

Disney officials said that the threat of a ticket tax has only been raised in Anaheim, and not in Florida or any of the other areas where Disney operates theme parks worldwide. At the time the ban was approved, Disney officials said they believed a ticket tax would hurt attendance, guest spending and the company’s ability to “significantly invest” in the theme parks.

“This is a proven policy that has worked very successfully in Anaheim,” Councilwoman Kris Murray said. “Disney didn’t ask for any public assistance, and this expansion is not costing the residents a single dollar.”

Opponents of the agreement continue to be…opposed:

“I believe Disney would have built this new land (in Anaheim) regardless, because it’s in their best interest to do it,” Mayor Tom Tait, who opposed the ticket-tax ban along with Councilman James Vanderbilt, said on Sunday.

“No other company in this country has a 45-year exemption from any types of taxes,” Tait said. “Clearly, this wasn’t necessary, given that Walt Disney World doesn’t have the same deal, but the same investment is being made there.”

That’s a misleading statement that gives the impression the Disneyland Resort is being exempted from all taxes, which is untrue. This wrong-headed assertion also being peddled by left-wing activist and Tait ally Jose Moreno, along with his inflammatory “corporate riot” war cry. The reality is Disney will continue to be Anaheim’s largest taxpayer; furthermore, any entertainment tax would not be levied on Disney but on those good people visiting the Disneyland Resort.

The Looming Prospect of Tax-Friendly City Councils
What is left unmentioned by opponents of this pro-economic growth agreement, and un-examined by the media, is the long-term political context in which Disney sought to continue the the entertainment tax “ban”: the 2016 shift from a five-member city council elected at-large to a seven-member council elected by-district will most likely produce a Democratic-majority council naturally inclined to new and higher taxes. This shift was primarily bankrolled by militant unions and wealthy left-wing donors from the San Francisco Bay Area who are all about sticking it to Corporate America.

This is the real source of Moreno’s fury: it puts a whole lot of other people’s money out of the reach of future progressive Anaheim councilmembers with visions of creating a little Los Angeles on the Santa Ana River – and that takes tax revenue and lots of it. Only a fool thinks a gate tax would stay at a $1 a person.

Disney no doubt perceives the likely left-ward shift of Anaheim political landscape and has constructed an anti-tax firewall to protect its visitors from the tax hunger of future Democratic council majorities. The irony is Disney played a role in creating this future by supporting the shift to by-district elections.

Mayor Tait’s opposition is also ironic given his high profile support for public pension reform. Rather than enacting tough-but-necessary reforms to rein in pension costs, majority-Democrat Anaheim City Councils of the near future would instead be likely to place an entertainment tax on the ballot – with Orange County Employees Association and other unions funding the campaign. In other words, the development agreement with Disney helps maintain the pressure for reining in pensions and spending, while a gate tax would eliminate such pressure. When given a choice between controlling spending and raising taxes, elected bodies with Democratic majorities will choose the latter.

Opponents of the Disney development agreement will continue to wail and gnash their teeth, but the reality is the pact is a big win for Anaheim and Orange County, and a big win for Disney.