Superstar Gwen Stefani returned to her hometown of Anaheim yesterday to launch her new line of beauty products, GXVE Beauty, at iconic Mama Cozza’s Italian restaurant in west Anaheim.
Stefani said Mama Cozza’s is where her parents had their first date.
“I feel like every single thing I’ve ever done in my entire life — and I’m speaking from my heart and my truth — it has led to this moment,” Stefani, 52, said at the event.
“This is where it all started. I grew up here in Anaheim. This feels like definitely the next chapter of my life, and I’ve prayed about this…” the former No Doubt front woman said.
Stefani talked about being “obsessed” with make up while growing up.
“The thing is, is that I don’t know why I didn’t do this sooner, but I don’t think I knew that it was even a thing that you could do back in those times,” Stefani said. “Like in the ’90s, we did music. And we did that for nine years before we were on the radio. Like we were never trying to do anything. We were just being who we were.”
The GXVE Beauty’s Instagram page says her brand is “inspired by how @gwenstefani has signed her name since high school… Gx (Gwen with a 💋)”:
” ‘GXVE’ is a nod to the endless sharing of inspiration within our community of makeup lovers— celebrating each other’s creativity & individuality,” the post continued. “We create looks to express ourselves, learn from each other, and take that with us. That’s the give and take of being a part of this community.”