The Natural Products Expo West attracted over 65,000 industry professionals to the Anaheim Convention Center last week. It is one of the largest conventions that calls the Anaheim Convention Center home.

This premier event featured more than 3,300 exhibiting companies from around the world, showcasing their organic and conscious products, including Consumer Packaged Goods (CPG), natural foods, and lifestyle items. Sustainability, women’s health, healthy aging, and regenerative products were among the key focuses of the event, which served as the epicenter of global health and wellness trends.

he expansive trade show floor hosted bustling community sessions and standing-room-only keynotes, highlighting the significance of Expo West in shaping the future of the industry. With an unmatched array of brands spanning 30 categories, Expo West brought together 840 new-to-show brands alongside nearly 700 international brands, offering a comprehensive overview of the latest products in natural and specialty food and beverage, supplements, personal care, organic, lifestyle, and more.

“The energy of this year’s Expo West was palpable, and I believe will cement 2024 as a positive year for our brands, buyers, and community. The thousands of new products on display here, the connections made, and the ideas shared will influence the future of natural, organic, and conscious CPG,” said Carlotta Mast, SVP of New Hope Network.

Expo West served as a vital platform for retailers seeking to discover the newest trending products for their shelves, with buyers from major retailers such as Kroger, Aldi, 7-Eleven, Sprouts, Whole Foods Market, and others in attendance.

“The energy is new, new, new. There is so much excitement in that newness and a real sense of curiosity. The brands we see at Expo West are always pushing the boundaries, and I look forward to meeting brands and talking about their overall missions and processes,” remarked Rachel Shemirani, Buyer at Barons Market.

The event provided a launchpad for new products, as expressed by Alison Cayne, founder of Haven’s Kitchen, who said, “Expo West was the perfect way to launch our new aioli line! It was both a huge marketing win in awareness, sampling, and momentum, and the interactions with retailers brought very tangible sales results. I cannot think of a better investment.”

Industry professionals also benefited from insightful education sessions, covering topics such as wellness optimization and navigating the fast-paced digital world. Sustainability initiatives were emphasized throughout the event, with discussions on environmental and social sustainability and initiatives aimed at increasing industry-wide impact.

“This year’s event featured and elevated many of the efforts we’ve been prioritizing and investing in to ensure we’re continually raising the bar on attendee experience, customer value, and event sustainability,” said Lacey Gautier, VP Events of New Hope Network. Natural Products Expo West 2025 is scheduled to take place from March 4-8 at the Anaheim Convention Center.